Yeti.io needed a designer from the beginning, to do full-on branding, design for the app, content management system UI, marketing site, T-shirts, and swag for conferences. I did market research and developed personas for our users, which were intended to be younger developers. With that in mind, I designed a whimsical character brand for Yeti.
Kurrent was a new company forming to create an email consolidation app. They needed a seasoned designer to create the company logo and branding, UI for the app, as well as the accompanying website. To ensure an excellent user experience, I surveyed and interviewed users about their current email experiences using apps. Taking their pain […]
