Yeti.io needed a designer from the beginning, to do full-on branding, design for the app, content management system UI, marketing site, T-shirts, and swag for conferences.

I did market research and developed personas for our users, which were intended to be younger developers. With that in mind, I designed a whimsical character brand for Yeti.

Other Projects

Jeff Gordon Racing

Jeff Gordon Racing

IBM Searchlight was an internal tool designed to help IBMers discover and evaluate emerging technologies relevant to their business needs. By surfacing curated insights, expert reviews, and strategic alignment data, the platform aimed to support more informed, forward-looking decision-making across teams.

Marvel

Marvel

IBM Searchlight was an internal tool designed to help IBMers discover and evaluate emerging technologies relevant to their business needs. By surfacing curated insights, expert reviews, and strategic alignment data, the platform aimed to support more informed, forward-looking decision-making across teams.

LazyTown

LazyTown

IBM Searchlight was an internal tool designed to help IBMers discover and evaluate emerging technologies relevant to their business needs. By surfacing curated insights, expert reviews, and strategic alignment data, the platform aimed to support more informed, forward-looking decision-making across teams.